Direct-to-Consumer (DTC) Advertiser Campaign Setup | 2025

Lead the product strategy and design for a lightweight, automated campaign experience that simplifies campaign setup for DTC(Direct to customer) advertisers on Rokt Ads. The project addresses decision fatigue and bandwidth constraints by automating campaign decisions through pre-configured best practices and minimal manual input.

A guided campaign setup flow with preloaded audience targeting, with ACE (Adaptive Contents Engine) creative workflow integration for copy and asset generation.

Impacts

This work establishes the foundation for a fully self-serve Ads platform, reducing campaign setup time to under 10 minutes while maintaining high-performance standards. The solution enables scalable campaign management and positions the platform for future advertiser self-service capabilities.