Transportation Problem - UX Design Challenge
About the User
Alex Lotsos travels by airplane a lot. He is from Greece and studies in US for a long time. He likes to use some applications for choosing which flights he should take. As the result, he had taken several different airlines before. The airlines he had, for instance, are Swiss air, Delta, British airways, Lufthansa, Alitalia, and United.
Problem : Airlines Baggage Allowance Problem
The problem Alex had is that different airlines had some difference in the policy of baggage allowance, which he could not remember all of them, and if the checked baggages were overweight, the passenger would be fined.
Another problem is that those policies are not easy to find. The passengers need to go to the website of the airlines they take to find out the actual number of the limit weight, and those information is not that reachable.
Alex said he had been fined so many times, probably around 15 to 20 times. Sometimes he thought the limit is 23 kg, but then turned out to be 21 kg. It’s difficult for him to memorize what exactly the limit weight policy. So he hope there’s a way helping him to be aware of the baggage weight limit so he could avoid being fined by the airlines again and again.
The solution to this airlines baggages is to help the passenger know the policy in advance, and let them to get the information easily.
The design is to get those different checked baggage weight policies and put them in the section when passengers booking their flight tickets. In that way, passengers could notice how much they could carry before they packaging easily.
In the interview Alex told me he likes to use the app/website “Expedia” for searching and planning his flight. So I made a little re-design of the app to make it easier for the users to get those baggage information.
I did some research of the Expedia mobile app and found out it did not have enough information for the baggage. When the user type in the flying date and destination, it would generate some candidate flights. So my idea is putting those airlines baggage in the results.
At the first version, I put the Baggage information in the additional detailed information page of the flight. So the user should select the flight they’re interested in, then they could see the “Baggage Information” at the bottom of the screen.
Then when the user select the “Baggage Information”, they could see the baggage allowance policies. I showed this prototype to my classmates and they thought the idea is pretty useful, but it could be easier to get the baggage information. Also, putting the button at the button could be easily ignore by the users.
For the Iterated version, I put the Baggage Information in the result box, giving economy and business class checked baggage limit number. The user could tap the icon and then could get more information of it. Also, I put a sign on the top of the flights box, saying “ Baggage Information Available”.
The Final version I put “Extra Checked Baggage Fees” and “Overweight Checked Baggage Fees” information in the details. Also, if the user wants to see more baggage information of the airline they could visit the web page by clicking “More Information” at the bottom.
User Experience Design, Professor: Dana Karwas